Building video ads that make an impact is crucial in today's digital landscape where attention spans are shorter than ever. To create compelling video ads, start by defining your target audience and understanding their needs.
Craft a concise and engaging script that captures attention from the very beginning. Use high-quality visuals, vibrant colors, and dynamic editing to create a visually appealing ad. Incorporate a strong call-to-action that prompts viewers to take immediate action.
Finally, optimize the video for different platforms and devices, ensuring it loads quickly and looks great on mobile. By following these steps, you can create video ads that leave a lasting impression and drive meaningful results.
In the video example below, our graphic designer, Jalen Johnson, used Adobe Animate, Adobe Premiere Pro, original music produced by KhrisMedia, and Jalen's own voice recording to create an engaging video ad that highlights the nutritional value of the Prime energy drink.
First, we used Animate to provide animations of the bottles changing colors and flavors as the fruit goes into them.
After that, we brought the videos into Premiere Pro, where we interspersed the animation with stock video clips of people exercising and drinking sports drinks.
Finally, we synchronized the script with a voiceover narrated by Jalen, while using the song “Friday Nite” by Chad Johnson as a background track.
Check out the results of the final video below.