Our lead graphic designer, Jalen Johnson, uses Ceros to create experiential content for Fidelity.com's top news page.
Khris Media depends on Ceros, a cloud-based experiential content creation platform, to help us create rich interactive content without code or traditional web development.
I discovered a blog post from Martechadvisor.com Editor Neha Pradhan, who published a very informative Q&A with Ryan Brown, Ceros' head of brand strategy, who shares his views on the characteristics of interactive content experiences and experiential content.
Brown predicts experiential content will increasingly become a “need to have” rather than a “nice to have.” "This shift is being fueled by two things: the reality that experiential content vastly outperforms traditional, static digital content and the availability of new marketing technology platforms that enable brands to scale their production of experiential content," says Brown.
Read more of this exclusive interaction, in which Brown describes the top three mistakes brands make while using new technology, ways people will consume cothisntent in 2020 and beyond.
In this video, Alex from Ceros, explains what is experiential content: